Friday, April 28

Greater Grassmarket’s Vintage Fashion Show Returns


A weekend of free entertainment celebrating all things vintage The Greater Grassmarket Business Improvement District’s (BID) free Vintage Fashion Show returns to Edinburgh for the second year, as part of the Vintage Weekend on Saturday 29th and Sunday 30thApril from 12pm – 5pm.



The catwalk Vintage Fashion Show will feature Edinburgh’s finest vintage wares sourced from Greater Grassmarket retailers including Armstrongs Vintage Emporium and Godiva Boutique. Taking place at 2pm, the catwalk show will focus on fashion for all occasions from evening to day wear plus vintage looks for the summer season.


Also returning this year is the Vintage Variety Show, hosted by burlesque and cabaret group Gypsy Charms, with performances taking place from 12pm, 1pm and 3pm. Acts include The Great Aziz, a multi-award winning magician, Scottish cabaret group the French Fling Showgirls, The Saw Guy who will be performing beautiful melodies in a peculiar way, and Deux Ailes, an acrobatic duo creating mesmerising routines both in the air and on the ground. From 4pm each day, Glasgow-based rockabilly band, The Shiverin’ Sheiks, will be performing their hits to get visitors dancing.


On Saturday, visitors can admire Edinburgh’s most colourful hot rods and vintage cars, whilst on Sunday the Distinguished Gentleman’s Bike Club will be showcasing their classic bikes alongside classic bike dealers such as Royal Enfield Edinburgh who will be offering information and advice to visitors on classic bike culture. From 12pm – 5pm both days, visitors can pick up vintage clothing and classic bric-a-brac treasures from the Vintage Market. Throughout the weekend there will also be an array of performers taking to the streets to keep children entertained.


This event follows on from the successful 2016 Vintage Weekend which increased footfall to the area by 61%. The Vintage Weekend is one of a number free events that the Greater Grassmarket BID has lined up this spring/summer to attract visitors to the area. 

 Norrie Stewart, Grassmarket BID Project Manager, says: “We’re excited to bring our Vintage Weekend back, and it’s even bigger and better than last year. With over 50 independent retailers in the area, many of which specialise in vintage goods and antiques, the Greater Grassmarket is the perfect destination for vintage lovers and collectors. 

“Whether it’s shopping for vintage items, admiring the classic cars or enjoying the retro entertainment, we want our Vintage Weekend to encourage the whole family to celebrate all things vintage.”

Want to find out more? Check out their website.

Wednesday, April 26

The i-on Breakthrough Awards

Since the launch of i-on magazine back in 2005, we’ve done our best to shout about the people who help to make Edinburgh and Glasgow what they are. So, with this in mind, we bring you the inaugural i-on Breakthrough Awards in association with Pickering's Gin, a celebration of emerging talent in Scotland. People living and working in Edinburgh and Glasgow who are excelling in their field; the people who i-on magazine, with its judging panel and readers, anticipate to be the names to talk about in 2018. If you’re one of them, enter below by noon on Sunday 14 May 2017.


There are six categories in total covering a range of fields, including the Bloggers category in association with LOOKLOOK. Here we’re looking for the top online voices and journalists across interiors, food, lifestyle, travel, fashion and more. Whatever you’re passionate about, get in touch.


The prize

Winners will be announced at the i-on Breakthrough Awards winners’ party at Mansfield Traquair, Edinburgh, on Wednesday 13 September 2017 and will appear in the October issue of the magazine and online. One overall winner will be championed by i-on throughout 2018 and will receive a bespoke 12 month marketing campaign in i-on magazine and www.ionmagazine.co.uk worth £15,000.

How it works


You’ll need to fill in a short application form and then a shortlist of entrants will be announced on the i-on website on 29 May 2017 and in the June issue of the magazine. After a voting period, the finalists will meet our judging panel on Thursday 24 August to give a five minute presentation before the category winners, and one overall winner, are chosen.

Enter now

Enter by noon on Sunday 14 May 2017 by emailing your completed application form to breakthrough@ionmagazine.co.uk. Click here to download the application form.

Find out more

To see the full list of categories, plus information about the judges, rules of entry and frequently asked questions, head to www.ionmagazine.co.uk/awards.

Sunday, February 19

How to Handle Your Own Outreach as a Small Business


This is Max from Anderson Transport Edinburgh. Outreach is one aspect of online marketing that we've really struggled with since deciding to amp up our online presence. We know that people have to be talking about you online if you want to create a buzz around your business, so we've always understood the importance of outreach. Firstly, we tried to outsource it to an agency, but found that they weren't really representing our business in a way that we thought was reflective of how we operate. So we decided to do it ourselves! The only problem that we faced was that the agency had created all of the content that they were using for outreach, and we didn't have the same resources to create similar content. The type of content that they were creating were large guides and informational pieces which not only took hours to produce, but also cost money to research properly. Luckily, we found a type of content that we could produce quickly and for free. 

Infographics are so 2013, or so we were told by the agency when we asked them if they would ever want to use them as part of their outreach strategy. But after we dropped them, we decided that we would try to produce our own and use it for our own outreach efforts. We found a free online tool that allowed us to quickly produce an infographic for free, all we had to do was decide what to create the infographic about!

Whenever we're planning a website change, we always consult the Google Keyword Planner to ensure that any changes made to the site will match up with the keywords that are relevant to our business. If you're a business owner who has never used this tool then you're missing a trick! Not only is it completely free, but it can help you to learn about how people find your business online.

However, we decided that we wanted to use the data from the keyword planner to help us create an infographic which we could use for outreach purposes. We searched for keywords related to the services that we provide (like 'removals' and 'man and van'), and took note of how many people in the UK were searching for these services every month. We then organised this information into an attractive infographic, which we designed ourselves using the free tool Venngage.

It's definitely not a masterpiece, but it's something that we were able to put together in a matter of hours with a free tool and free information from Google. We then looked to see where we could promote the infographic, and the obvious place to start was Reddit, where these types of informational content pieces tend to perform very well. We quickly generated a few hundred views and lots of positive feedback.

We then looked for news websites and blogs in our niche, where we could promote our content. Using simple Google searches like 'removals news', we quickly found a good list to send our infographic to. The email wasn't too complicated, we simply told them what we had and asked if they'd be interested in using it for their site. To our delight, many of them did.

Companies will pay thousands for agencies to create and promote content for them, and it's understandable. The entire process can be very daunting. But hopefully we've proven that you can handle outreach yourself and still get good results without paying lots!


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